“As parents of girls and boys growing up in Australia, we understand how important it is to protect our kids from the sun.”

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We created NEW DAY Skin to give young people quality sun protection products that are affordable, modern and fun. No other sun protection brand talks to tweens and teens like NEW DAY Skin does and we are proud of what we stand for…

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Our values are clear

Protect our kids. Full Stop.

Empower young people to take responsibility for their own health and well being. Inspire young people to make the most of every NEW DAY. Encourage young people to have fun and be kind to themselves and to others.

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Our purpose is unwavering

Kids of all ages will wake up to an exciting NEW DAY and voluntarily apply high protection SPF 50+ sunscreen as part of their morning routine, just like cleaning their teeth and brushing their hair. They will reapply throughout the day because they want to.

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Our impact is real

Exposure to sunlight is the principle factor responsible for the millions of cases of skin cancer diagnosed each year. UVA and UVB rays are all around us, rain, hail or shine. Applying sunscreen every NEW DAY in the early years is the best prevention against melanoma, skin damage and premature ageing.